Show and explain.
Present people, products, stories, instructional content and information as a spatial experience within the environment.
Spatial presence / technology focusPresence in the room. Expertise on demand.
Proto brings live people, interactive applications and conversational AI into physical spaces. Magnanimous Tech explores how to integrate that platform into distinctive hospitality, retail, sport, cultural and architectural experiences.
Proto is the technology platform. Magnanimous develops content and physical integration for each commission.
01 / What Proto makes possible
Inform. Interact. Respond.
Proto’s platform spans three modes of presence. A deployment can begin with one mode and extend into richer interaction as the content and operating model develop.
Invite participation.
Let visitors navigate and trigger content through voice, touch, mobile interactions and purpose-built applications.
Answer in context.
Connect conversational avatars to approved knowledge and services, so questions lead to useful, relevant responses.
02 / Core capabilities
One platform. Several ways to be present.
These are Proto platform capabilities described in the supplied 2026 overview. Features and integrations are specified for each project.
Live beaming
Bring a remote speaker, expert or performer into a physical venue in real time. Pre-recorded appearances can support programmed experiences.
Conversational avatars
Create personas that can guide, explain and converse, using an approved knowledge base and a defined role.
Spatial computing
Run interactive web-based content and applications for discovery, learning, navigation and engagement on supported displays.
Multilingual interaction
Design guest journeys that support multiple languages, subject to the selected content, service and configuration.
Participatory moments
Combine appearances, interactive prompts and QR hand-offs for events, fan experiences and product storytelling.
Remote content control
Manage and schedule experiences across a fleet of Proto-powered devices through the platform’s cloud tools.
Defined AI characters
Shape an avatar’s role, tone and approved knowledge before it meets guests, with further customization where needed.
Shareable moments
Invite visitors to make a photo with an approved holographic personality and connect the moment to a relevant offer or story.
Continue the journey
Use QR interactions to take directions, content or a considered next step from the physical installation onto a visitor’s phone.
03 / The Proto platform
From content to an operating experience.
Proto combines device software, cloud management, content tools and an application layer. Magnanimous adds the environment, experience design and practical integration around it.
Proto OS
Runs live, AI and interactive experiences across supported Proto-powered devices.
Proto Cloud & Studio
Supports content scheduling, live sessions, fleet management and day-to-day operation.
CMS & Personas
Creates and manages media, applications and defined conversational personas for deployment.
Apps & APIs
Provides a path for web applications and approved connections to business systems, content and data.
04 / Display formats
Choose the scale of presence.
The 2026 Proto overview presents full-height and tabletop formats, with a player for compatible display-based applications. Availability and final device specifications are confirmed during procurement.
Proto Luma
A large-format presence display for live appearances, concierge experiences, retail engagement and learning.
86-inch class display in the supplied overviewProto M2
A compact format for product discovery, reception points, consultation and smaller-footprint installations.
21.5-inch class display in the supplied overviewProtoPlayer
A platform component for selected Proto-powered content on compatible displays beyond the dedicated units.
Scope depends on device and application05 / Operating path
Plan once. Deploy deliberately.
Each installation needs a content owner, an operating plan and clear service responsibilities.
01Connect
Define locations, devices and the approved operating environment.
02Create
Prepare live content, an avatar, an application or a programmed experience.
03Publish
Review the experience, permissions, language and knowledge sources.
04Deploy
Schedule, monitor and maintain the experience across selected locations.
06 / Use cases from the Proto platform
Useful presence in real places.
Proto’s overview spans visitor guidance, commerce, training, live events and enterprise communication. Magnanimous selects applications to fit the space and its commercial purpose.
Wayfinding
Conversational directions, spatial maps and mobile hand-offs for venues and destinations.
Information & FAQs
Answers grounded in an approved knowledge base, with follow-up questions.
Retail discovery
Product education, comparisons and guided exploration where guests make decisions.
Training
Consistent instruction and on-demand clarification across multiple locations.
Fan engagement
Appearances, participatory activations and content around live events.
Hospitality concierge
Welcoming, destination information and service navigation shaped for a venue.
Remote experts
Connect a specialist or speaker to people in another location through live presence.
Enterprise
Reception, internal communication and visitor experience in distributed workplaces.
07 / Magnanimous applications
Where Proto meets the physical environment.
Magnanimous can design the setting, story and interfaces around Proto technology, then coordinate the right device, content and operational model for a specific commission.
Commission an experience ↗- Collectible residencesAI concierge, destination storytelling and guest orientation.
- Hotels & resortsArrival, multilingual information and programmed appearances.
- Sport & entertainmentFan engagement, talent appearances, sponsor activations and venue guidance.
- Retail & exhibitionsProduct presentation, guided discovery and branded experiences.
- Museums & public spacesInterpretive characters, learning and wayfinding, with content approvals.
08 / See Proto
Watch a Proto demonstration.
A demonstration from Proto shows the display format in use. Playback remains within this page.
Proto demonstration · video served by YouTube on play
Magnanimous Tech / Proto experiences
What should presence do in your space?
Tell us the audience, location and outcome. We can shape the content, technology and integration brief with the relevant parties.
Email hello@magnanimoustech.com ↗Proto is an independent technology provider. Specific devices, software features, rights, content, installation and commercial terms are defined for each project.